Buzz 2.0 concluded fine at Institute for Financial Management and Research (IFMR) campus. It gave remarkable opportunity to contestants to discover their advertising instincts. Participants were required to make a promotional video on product or service of their choice within the time limit of 3minutes. The main rationale behind organizing such an event is to test the alignment of participant’s thinking with the perception of a audience via a media which appeals through vision, hearing and holds the interest of audience while promoting the product.
The event started off well with great enthusiastic participants. There were 20 teams comprising of at most 3 members. Variety of promotional videos based on diverse products and services were presented. The videos which were presented were not only pleasing to audiences but also educative in content in the sense that they had a social, economical, technological and political impact on the society. To name a few:
1.) Save water
2.) Indian Railways- Shatabdi Express
3.) Digital cameras
4.) Mobile navigational tools
5.) Alternative for cigarettes
6.) Automobile- Flying car
7.) Matrimonial portals
8.) Fruit-Apple
The winner of this edition of Buzz promoted a fan and the runner up promoted a shoe. It was a tough choice for the judges to select the winners as most of the videos were brilliant in their respective areas. The entire show was a great learning experience. The choice of products and services chosen by the participants was very vast. It helped people to learn more innovative and creative ways of advertising a product.
INSIGHT, the marketing club of Institute for Financial Management and Research (IFMR) likes to thank its judges for allocating their valuable time. Special thanks to the participants and volunteers who have shown great enthusiasm and commitment in making this event a great success.
(L) Insight team along with the Judges (R) Buzz participants
(L) Buzz Winner (R) Buzz Runner up
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