When I was contemplating on applying for IFMR last year & researching about the institute, I found that everyone was considering IFMR as all about Finance. Honestly, I felt the same way. When I had been to the GDPI, lot of candidates where keen to know if people interested in marketing, operations & HR can consider IFMR as an option at all. It was when our dean explained that IFMR was a complete b-school & all other disciplines offered were as good as finance if not better.
Having been here for 5 months, I would like to share my views on this misconception.
IFMR has been known for finance. I must agree that IFMR has a strong affinity towards finance and there is flavour of finance in every course you do here. For some strange reason, a majority of the students here opt for finance as their specialization in their second year.
But believe me, you have excellent faculty, course work & pedagogy for the other disciplines as well. In fact, IFMR is, probably, the only b-school in India to offer an elective in Blue Ocean Strategy. The placements for these disciplines have been excellent as well. We have companies like IMRB, JWT & a few FMCG firms offering good marketing roles. There are firms offering operations & IT roles as well. Manufacturing & IT firms also offer HR roles to students.
IFMR is making efforts to remove the misconception that IFMR is good only for finance. There have been a lot of guest lectures & seminars by people from the domains of marketing, IT & HR in the recent past. We organized MARKZ- Marketing Summit, MANIFEST- HR Summit & STRIDES- Entrepreneurship Summit this year. All of them were very successful in terms of projecting IFMR as a complete business school.
Bottomline: IFMR is known for finance but be assured it is a complete b-school. Your choice of specialization will not be an impediment to joining here.
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